Article: Vista announces price increases on ammunition and supplies

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www.thefirearmblog.com

Rising Material Costs Induce Vista Outdoors Ammunition Price Increases

Increasing material costs worldwide have induced yet another ammunition price increase from Vista Outdoors to include reloading supplies as well.
www.thefirearmblog.com www.thefirearmblog.com

They have increased pricing in April, August and December. Total increases as follows.

Primers: 39%
Powder: 16%
Handgun ammo: 15% to 21%
Rifle ammo: 16% to 21%
Shotgun shells: 14% to 32% with target loads on the low end and lead free stuff on the high end
Rimfire ammo: 12%
 
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If primers remain at $500 to $700 per 5000 and powder remains scarce, I'll get out of competitive shooting and just maintain enough for training and defensive purposes. It seems thats what the mfrs and retailers want is to run off the dedicated shooter and people of the gun and just sell to newbies who dont know any better or dont care what stuff costs.
 
One of the reasons I didn’t rejoin my skeet club that still has not been completed at another site. If the European brands were to follow this trend you will see shooting sports die. When shooting sports fall off so will gun sales and range use.
 
BlackGun said:
One of the reasons I didn’t rejoin my skeet club that still has not been completed at another site. If the European brands were to follow this trend you will see shooting sports die. When shooting sports fall off so will gun sales and range use.
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And then they will wonder what happened.
 
jimmyjames8 said:
If primers remain at $500 to $700 per 5000 and powder remains scarce, I'll get out of competitive shooting and just maintain enough for training and defensive purposes. It seems thats what the mfrs and retailers want is to run off the dedicated shooter and people of the gun and just sell to newbies who dont know any better or dont care what stuff costs.
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Not true at all.
The war has ended and now we will pay real market rate for lower production.

Not to even get into the fact most of all ammunition components are import for commercial use.

In my world nylon webbing has had price increases 8 times in the last 18 months.

This is due to oil prices and the lack of .gov orders at the levels of the last 15 years.
 
clay_fv said:
Bidenflation folks. I said this would be happening and continue to happen a year ago. 100$ for 1k primers is "normal" now, when you can find them. They're not done yet either.
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You called it. Told me this would happen a few months ago and you weren’t wrong. Wasn’t cheap but I did listen 😉
 
My brother worked for ATK Aerospace back when they owned CCI and all the other firearms companies. This was somewhere around 2008 or so. He could order ammunition at "transfer cost" (the cost that it took the company to make it) if it was available after all customer orders had shipped.

He sent me a list of prices and while I he bought only cases of CCI Std Vel 22 LR, I recall that the internal price for 9mm was $0.06 / round.
 
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There's a reason Ive not shot too much in teh past year or so. Well, a couple, really. One, big one, is cost.
 
JBoyette said:
Not true at all.
The war has ended and now we will pay real market rate for lower production.

Not to even get into the fact most of all ammunition components are import for commercial use.

In my world nylon webbing has had price increases 8 times in the last 18 months.

This is due to oil prices and the lack of .gov orders at the levels of the last 15 years.
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Don’t let facts get in the way of a good narrative.
 
JBoyette said:
Not true at all.
The war has ended and now we will pay real market rate for lower production.

Not to even get into the fact most of all ammunition components are import for commercial use.

In my world nylon webbing has had price increases 8 times in the last 18 months.

This is due to oil prices and the lack of .gov orders at the levels of the last 15 years.
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JohnFreeman said:
My brother worked for ATK Aerospace back when they owned CCI and all the other firearms companies. This was somewhere around 2008 or so. He could order ammunition at "transfer cost" (the cost that it took the company to make it) if it was available after all customer orders had shipped.

He sent me a list of prices and while I he bought only cases of CCI Std Vel 22 LR, I recall that the internal price for 9mm was $0.06 / round.
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People also seem to forget that in 2018 to early 2020 ammo was at an almost 20 year low. We were buying 50 round count boxes of HST 9mm for $20. Cases of 9mm brass FMJ were shipped to our door for $175 available everyday. During the Christmas season I got 2000 rounds of Federal 9mm for $219 + tax. We had $.01 or free hazmat shipping on primers and powder on a regular basis. 1200 rounds of Federal 45 ACP cost $220 delivered. The list of insane ammo deals just goes on and on. It was a time of surplus and excess production. The US's wars helped drive the cost of ammo down by creating massive economy of scale and built in orders.

The Free Market was working in our favor and many of us took advantage of it. During that time the industry was moving a lot of metal but was not making a ton of money. When CCI in house cost for 22LR is $.06 a round and we are buying it for $.07 or less no one is making any money. We took these discounts without a second thought of what it meant for the industry. We did not care because we were getting good deals and did not have to look hard to find them. Then things got chocked off. A ton of new gun owners flooded into the market. COVID, ending of the wars & raw material shortages all helped to produce a panic. People went insane. Prices of ammo skyrocketed before Biden. We saw the largest increases right after Trumps COVID stimulus checks went out. Panic plus free Govt money drove up prices. IMHO we are well past the peak and are on our way down vs back up.

Now as real costs rise and the manufacturers are passing on that increase in cost along with a little profit everyone is here complaining about the pricing. This is how the relatively Free Market we life in works. Even with the price increases factory ammo in real terms is cheaper today and more available than it was 6 months ago. No one is selling cases of 9mm for $700 it is actually around for about $300-350 delivered. Yet all we do is complain. It makes no sense to me. Reloading supplies are still scarce because the manufacturer who make all the supplies can make more money selling factory ammo vs components. This is why powder has gotten better but primers are still so scarce.

Even with the increases in the OP we are better off today than we were 12 months ago. The real increases are at the retail level. A lot of those increases can be attributed to the lack of orders coming in the door reducing the overall volume that a retailer has for sale. To keep the doors open they have to price ammo differently when then get 5,000 cases a month vs the usual 20,000+. So many factors go into making up the final cost we pay to get it into our hands. It is going to take time but the market will correct itself. It will find a new bottom and we will all choose to buy or not buy. In the end that is how Free markets are supposed to work right?
 
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JBoyette said:
Not true at all.
The war has ended and now we will pay real market rate for lower production.
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Dead right^^^^^^^^^ Just talked to GMs at FCA and Ford...same in vehicles...no more "incentives".....a managed inventory to keep work force down, inside supplies down and "nets" on sales at the end of the year much better. Guns And Vehicles...2 things I love...they are after "controlling" costs-nets.

Can any of you think of a common use product that has inflated as much in the last 24 months as Gas, Primers and Powder???
 
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BatteryOaksBilly said:
Dead right^^^^^^^^^ Just talked to GMs at FCA and Ford...same in vehicles...no more "incentives".....a managed inventory to keep work force down, inside supplies down and "nets" on sales at the end of the year much better. Guns And Vehicles...2 things I love...they are after "controlling" costs-nets.
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When you cannot make enough with a volume model because the production is not there you need to focus on the cost and the net of every vehicle or bullet sold.
 
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BatteryOaksBilly said:
Dead right^^^^^^^^^ Just talked to GMs at FCA and Ford...same in vehicles...no more "incentives".....a managed inventory to keep work force down, inside supplies down and "nets" on sales at the end of the year much better. Guns And Vehicles...2 things I love...they are after "controlling" costs-nets.

Can any of you think of a common use product that has inflated as much in the last 24 months as Gas, Primers and Powder???
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How about groceries?
 
BatteryOaksBilly said:
Dead right^^^^^^^^^ Just talked to GMs at FCA and Ford...same in vehicles...no more "incentives".....a managed inventory to keep work force down, inside supplies down and "nets" on sales at the end of the year much better. Guns And Vehicles...2 things I love...they are after "controlling" costs-nets.

Can any of you think of a common use product that has inflated as much in the last 24 months as Gas, Primers and Powder???
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And the liberals will come up with some excuse and even dumber “fix”.

While it will not come to be … some Socialist idiot (college professor) is already calling for “price controls”. That crap did nothing in countries that tried, Venezuela most recently, and it in fact led to a major shortage of goods and a huge black market.
 
hp468 said:
Ground beef here has been seen at 5.99/lb, it’s getting close.
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I recently bought 26 lbs of grass feed ground beef for $4.25 a lb. I split is with a friend. It was from a local producer. They are an amazing farm in Lake Lure. They provide whole hogs for Buxton Hall in Asheville. Some of the best pork and beef products you will find. Their prices have not gone up in 2021. Food is the same as ammo you need to know where to get it and how much to pay. I mean I still paid $8.99 for done in prime rib. I buy steaks NYC or rib eyes for $8.99 to $9.99 a lb. I always just shop the add. There is always some cut that is deeply discounted even today.
 
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wvsig said:
I recently bought 26 lbs of grass feed ground beef for $4.25 a lb. I split is with a friend. It was from a local producer. They are an amazing farm in Lake Lure. They provide whole hogs for Buxton Hall in Asheville. Some of the best pork and beef products you will find. Their prices have not gone up in 2021. Food is the same as ammo you need to know where to get it and how much to pay. I mean I still paid $8.99 for done in prime rib. I buy steaks NYC or rib eyes for $8.99 to $9.99 a lb. I always just shop the add. There is always some cut that is deeply discounted even today.
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Oh I wasn’t a buyer at that price, it was just a point of reference. Wasn’t long ago ground beef was on sale for .99 per, cheapest we’ve seen it lately was between 2-2.5 on sale.
 
hp468 said:
Oh I wasn’t a buyer at that price, it was just a point of reference. Wasn’t long ago ground beef was on sale for .99 per, cheapest we’ve seen it lately was between 2-2.5 on sale.
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I hear you. Everything is up in price I still think if you shop right food is still really cheap vs other parts of the world.
 
9mm - .18 per round to .34-.36 = + 100% I think most ammo is roughly double but I don't buy/price a lot of calibers so I may be overlooking something
Gas - 1.75 to 3.00 +/- = + 70%

Groceries are up somewhat and are expected to to spike in 2022. Lumber was up 3-400% for a while. Real Estate is up 40% or more over the past two years in the Carolinas depending on location.

99% of it can be attributed to two things: The out of control money printing by the fed to cover out of control incentives for people to stay home/invade the border and the covid mandates causing a mass exodus from the Northeast and the West Coast. Add the fear of democrat lawmakers/policies to the effect on guns and ammo. If rational people take office and put a stop to it we will have a crash like never before...I think that is all part of the plan...to burn it down and drop it in the lap of the Republicans.
 
The Davos group has already publicly stated what the goal is. They're not trying to hide it. Research for yourself, and DON'T use Google for anything.
 
wvsig said:
I hear you. Everything is up in price I still think if you shop right food is still really cheap vs other parts of the world.
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It’s all in what conditions you perceive something. Cheap to one person is one way of looking at it, so expensive as to never be consumed again is another.
The availability of funds has a way of shading a person’s viewpoint.
 
Maybe something good could come from this wave of inflation … a wave of red in Congress in the ‘22 mid-terms. Various polls are saying inflation has surpassed COVID as the number 1 concern of people. As long as they remember it when it comes time to vote next November it will make it harder for the Dins to still all the elections.
 
Remember,

Remington Ammunition the 3rd primmer manufacturer in the U.S. just got back up and running. After 3 year bankruptcy process.

The number 4-10 manufacturer's of primmer's and 22lr are in Mexico. I visited the CI factory in 2014, now the area is in cartel control. So there is that.

Russian influence on eastern Europe has slowed
Explosia OEM powder imports.

Look at the crap going on in Australia and that is the answer for Hodgdon / IMR powder.

Never forget that some of the current Hodgdon powders are made overseas and in fact that Bruce Hodgdon’s powder business was and is a powder distribution business, not a powder manufacturing business.
 
Have gun-will travel said:
6 months ago Food lion was selling Rib-eye steaks for $5.99 a pound . Last week I saw the for $16.00 a pound .Saw grass fed for $22.00 a pound
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This was dinner. I was disappointed. 😢

66C8A7CB-7608-4C8D-BB63-4816EB344BEE.jpeg
 
You're right, I don't buy primers. Don't buy powder either. But I buy gas, it hasn't risen 900%, but you got me on the primers and powder. All the money they printed last year and all these supposed supply shortages are really gonna bite us in this new year.
 
The Last Outlaw said:
You're right, I don't buy primers. Don't buy powder either. But I buy gas, it hasn't risen 900%, but you got me on the primers and powder. All the money they printed last year and all these supposed supply shortages are really gonna bite us in this new year.
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A new order of things is about to happen.

The JIT model is failing bigtime. The JIT excel spreadsheet always looks good, but realistically it's not maintained within the when supply chain.

Even wholesalers are trying to do JIT and that, is freaking nutz
 
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