I'm not sure looks and brand make that big a difference. Just get something that won't fall apart on a 10 mile hike and it will work. I have a couple nice Vertx bags that are more work/BOB bags. They hold some basic gear, but mostly work stuff. I have a small ugly geeen Boyt bag that goes in the trunk for trips anywhere over an hour or so from the house. I have a bag that holds a 10/22 with some extra gear. It looks like a camping pack. I have a gray Midway bag that I am going to build into a vehicle bag for my wife. And I just grabbed a 3V Gear duffle bag on sale to check it out. Their stuff seems like a good value.
I have a small Maxpedition bag I use up at the cabin as kind of my woods man purse. It holds a pistol and spare mags, my wallet, keys, couple knives and flashlights, phone and some first aid gear. I hang it over the Gator seat when I am down in the woods working, or over my chair at the fire pit.