Speaking of consumers and the U.S. market, we have to keep a little commerce history in mind.
For several DECADES bourbon wasn't cool. The American market damn near let bourbon die off.
Some pretty good distilleries were closing by the early 70s and the "resurgence" didn't start in earnest until the early 2000s.
During that time, the biggest market keeping some of "bourbon only" distilleries afloat was the Japanese.
It's slowly changing but even to this day there are offerings from Buffalo Trace and Wild Turkey that I want but can't get because they are only sold in Japan as a nod to their customers there. I don't think they are gonna be fast to abandon those markets just because bourbon "is a thing" here in the U.S. now.
Then we have the added issues that come along with some of these big "conglomerates" (kinda like Remington, but I hope not). Some of them are foreign based and others certainly have foreign market interests.
I started my bourbon fetish with Knob Creek. It's a Jim Beam product. So they are still one of my favorite distilleries.
My favorite "peaty scotches" come from Laphroaig distillery.
So two of my favorites. Both are owned by a Japanese conglomerate.
en.wikipedia.org
I don't know how comfortable I am with all that, and hopefully it doesn't bode ill for some of my favorite bottles. So far it hasn't but we'll see.