I really wanted to come up with a 'side hustle' where you could take inexperienced gun owners and teach them some basics about the culture, self defense and the defensive mindset, the laws, etc. Basically get them up to speed around the thinking required for using the tool before they go in and are faced with morons who don't really understand how to use the tools they're selling. Then maybe do a 'field trip' to a gun store to show them what all goes on inside, etc. Then once they know that, let them go get some real training (like the CCW course) and THEN help them select/buy an appropriate gun and then get them lined up with some training for it. Use the existing training resources where possible, and fill in the knowledge gaps.
Probably not a big demand for it, but maybe it would help some people out and give them an option other than 'face the mall ninja'.
I've basically done something like this for several friends, family members and even some mostly anti-gun coworkers. They all seem to be appreciative, and while not turning them into sheepdogs
)) at least they 'get it' a little better than before.