PSA Buys Remington Ammo

• JJE Capital Holdings, LLC as the Successful Bidder with respect to the DPMS, H&R, Stormlake, AAC, and Parkerbrands;

This is not surprising.
 
Not sure what’s included with the Marlin non-firearms business, but otherwise these all look to be really good for the industry.

I’m interested in what PSA has planned for AAC. AAC was the king of the hill before Rem bought them and completely ruined it. Never heard of Parkerbrands but the other PSA purchases seem to fit well with their business.
 
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Guess I hadn’t thought about it...all this probably explains why I can’t find the Marlin lever gun I want.
 
• JJE Capital Holdings, LLC as the Successful Bidder with respect to the DPMS, H&R, Stormlake, AAC, and Parkerbrands;
 
Jerzsubbie said:
Not sure what’s included with the Marlin non-firearms business, but otherwise these all look to be really good for the industry.

I’m interested in what PSA has planned for AAC. AAC was at the king of the hill before Rem bought them and completely ruined it. Never heard of Parkerbrands but the other PSA purchases seem to fit well with their business.
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If I were a betting man, I would say we will see PSA suppressors at some point.
 
Some of these are interesting...

Round Hill Group appears to be a property management company out of Virginia. But, there's also a much larger Round Hill Capital out of the UK. Mixup maybe? Looks like they're getting the actual Remingtion firearms. Franklin is getting Bushmaster? And Sportsman's Warehouse is getting Tapco?


• Vista Outdoor, Inc. as the Successful Bidder pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit A with respect to the Lonoke Ammunitions Business and certain IP assets; and SIG Sauer, Inc. as the Backup Bidder thereto pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit B with respect to the Lonoke Ammunitions Business;

• Roundhill Group, LLC as the Successful Bidder pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit C with respect to the non-Marlin Firearms Business; and Huntsman Holdings, LLC and Century Arms, Inc. as the Backup Bidders thereto pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit D with respect to certain Firearms Business IP assets and Exhibit E with respect to certain non-Marlin Firearms Business inventory, respectively;

• Sierra Bullets, L.L.C. as the Successful Bidder pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit F with respect to the Barnes Ammunitions Business; and Barnes Acquisition LLC as the Backup Bidder thereto pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit G with respect to the Barnes Ammunitions Business;

• Sturm, Ruger & Company, Inc. as the Successful Bidder pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit H with respect to the Marlin Firearms Business; and Long Range Acquisition LLC as the Backup Bidder thereto pursuant to the terms of the Asset Purchase Agreement attached hereto as Exhibit I with respect to the Marlin Firearms Business;

• JJE Capital Holdings, LLC as the Successful Bidder with respect to the DPMS, H&R, Stormlake, AAC, and Parker brands;

• Franklin Armory Holdings, Inc., or its designated assignee, as the Successful Bidder with respect to the Bushmaster brand and certain related assets; and

• Sportsman’s Warehouse, Inc. as the Successful Bidder with respect to the Tapco brand.
 
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vaskeet said:
what about Remington firearms and Remington ammo ?
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I’m pretty sure the “Lonoke Ammunition” business IS Remington ammo. Lonoke, Arkansas is where Remington’s plant is located.
 
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vaskeet said:
what about Remington firearms and Remington ammo ?
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Looks like the ammo business is going to Vista, who also has CCI and Federal.
Remington (only) firearms to Round Hill, whichever one they are.
 
gc70 said:
Page 660 of the bankruptcy court order shows notices to be sent to:

Soura appears to manage private investment companies and originally incorporated a Roundhill Group LLC in Nevada in 2002.
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Interesting. Either way, it looks like they're not in the industry. Curious to see how it shakes out. Especially, since Century is the backup bidder. Wouldn't that be a hoot if Century ends up owning Remington firearms. You think QC is bad NOW. I don't know how these things work. I read somewhere that the stalking horse, in this case JJE, gets to do more due diligence up front, to the point of discussions with debtors and suppliers. Maybe other bidders get to back out after further discoveries?
 
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Does the bidding have to pass antitrust guidelines. If Vista Outdoors also owns Federal and CCI, that, in my opinion would leave them with too much control over some parts of the the ammunition/reloading business.
 
blewis3 said:
Does the bidding have to pass antitrust guidelines. If Vista Outdoors also owns Federal and CCI, that, in my opinion would leave them with too much control over some parts of the the ammunition/reloading business.
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As far as I know, antitrust is always a applicable. If it does become an issue, the bidder is SOL and may be liable for breach of contract penalties.

Couldn’t find a great report on “small caliber” market share, but it seems like even combining Vista + Rem only puts them towards the top of the list for total share. They would definitely be #1 for consumer/retail, but with the US government, state/local gov, and foreign gov being a large portion of sales, plus the fact that ammo is imported from other countries, it doesn’t look like there would be a monopoly risk IMO.
 
JBoyette said:
If you wanted to get in the gun industry, looks like its about to be boom time in SC.
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Isn't this all interesting. I'm a 55 year old engineer in the defense business, and my company has a Type 7 FFL. If I retire (or hell, just move, at some point) back to my dad's place (likely due to the acreage and therefore the potential for LRS), well, Columbia is not a terrible commute from Saluda...
 
Jerzsubbie said:
As far as I know, antitrust is always a applicable. If it does become an issue, the bidder is SOL and may be liable for breach of contract penalties.

Couldn’t find a great report on “small caliber” market share, but it seems like even combining Vista + Rem only puts them towards the top of the list for total share. They would definitely be #1 for consumer/retail, but with the US government, state/local gov, and foreign gov being a large portion of sales, plus the fact that ammo is imported from other countries, it doesn’t look like there would be a monopoly risk IMO.
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Ammo you may be correct, but as a reloader, I was thinking about components such as primers. Other than Fed, CCI, and Remington you have Winchester as a component manufacturer. I know there are foreign manufacturers, but that does seem like a lot of concentration in one company, and it would also effect the downstream market of finished ammunition.
 
I wasn't pleased with how quality went down when Freedom/Remington acquired Marlin. The older JM stamped guns definitely had better fit and finish.

With Ruger buying them, I'm hoping that Marlin's quality will go back up. Its been my experience with Ruger that they tend to get their quality control right.

I'm wondering if they'll keep the Marlin name, or if the new guns will wear Ruger roll stamps?
 
RedneckFur said:
I wasn't pleased with how quality went down when Freedom/Remington acquired Marlin. The older JM stamped guns definitely had better fit and finish.

With Ruger buying them, I'm hoping that Marlin's quality will go back up. Its been my experience with Ruger that they tend to get their quality control right.

I'm wondering if they'll keep the Marlin name, or if the new guns will wear Ruger roll stamps?
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I hope they keep the Marlin name.
 
I’d be surprised if they dropped the Marlin name. It makes sense to diversify your brands, and if buying a well established brand like Marlin, I can’t imagine killing the name. I think it’s more likely to see some models shift between brands so that they can give each brand it’s own identity.

I could see them trimming down or killing off the Marlin rimfires, depending on how they view the competitive landscape. Otherwise there isn’t a whole lot of overlap between these 2 brands.
 
Jerzsubbie said:
I could see them trimming down or killing off the Marlin rimfires, depending on how they view the competitive landscape. Otherwise there isn’t a whole lot of overlap between these 2 brands.
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With Ruger now making their 10/22 and the Marlin model 60, they practically own the .22 rimfire rifle market now. Those are the two biggest sellers by a very wide margin. I think killing off the model 60 would hurt the business.

I could see them dropping some of Marlin's bolt action .22's though. I haven't seen a big demand for those in a long time.
 
RedneckFur said:
With Ruger now making their 10/22 and the Marlin model 60, they practically own the .22 rimfire rifle market now. Those are the two biggest sellers by a very wide margin. I think killing off the model 60 would hurt the business.

I could see them dropping some of Marlin's bolt action .22's though. I haven't seen a big demand for those in a long time.
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I admittedly know nothing about Marlin’s rimfires, so if that’s the case, I’d agree. I was thinking the same of the Marlin bolt actions... Since Ruger has been investing in the American series and it’s doing really well, it may make sense to remove the Marlin bolts to simplify their operations and the decision for consumers.
 
Vista is getting too big. Other than that, I like that Ruger bought Marlin... and there's no way Ruger would drop a 150 year old brand name.
 
So, on PSA:
DPMS - AR-10
H&R - Single shot rifle. Pump shotguns.
Parker - Fancy SxS shotguns.
Stormlake - Handgun barrels
AAC - Muzzlebreaks, flash hiders, silencers

Correct me if I'm wrong, but it seems to me that PSA bought these so they could get good machinists to make their own barrels, muzzle brakes, silencers. Get ready made AR-10 tooling, and branch into shotguns.

Thoughts?
 
pinkbunny said:
So, on PSA:
DPMS - AR-10
H&R - Single shot rifle. Pump shotguns.
Parker - Fancy SxS shotguns.
Stormlake - Handgun barrels
AAC - Muzzlebreaks, flash hiders, silencers

Correct me if I'm wrong, but it seems to me that PSA bought these so they could get good machinists to make their own barrels, muzzle brakes, silencers. Get ready made AR-10 tooling, and branch into shotguns.

Thoughts?
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I'd take a PSA coach gun.
 
I thought the same. PSA likely went after the capital, both human and physical, rather than the brands or specific products. The distribution reach is a nice plus as is the diversification.
 
Interesting. Ruger will likely have to relocate the machinery (and perhaps people) to it's own facilities. I doubt they can remain in the Remington plants.
 
BTLeeks said:
Interesting. Ruger will likely have to relocate the machinery (and perhaps people) to it's own facilities. I doubt they can remain in the Remington plants.
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Why?
Its just a CAD file and some tap and die tooling.

I would take the IP and liquidate everything in Alabama
 
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