Black Rifle Coffee is Woke

JBoyette said:
What makes you think your statement is accurate?
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Perhaps I used the wrong verbage in that post and did not convey my thoughts properly. Lemme try it again. Owed, as in answer to, if I recall correctly Sterling Partners. This crap got blown out everywhere when they flip flopped around on the entire Rittenhouse saga.

Sure they hold three letter positions with the company but *based on everything I’ve read* over the past year or two, they answer to their investors and their investors were (maybe still are) steering their positions.

Perhaps I am completly wrong and these clowns are just dumb enough to alienate segments of their customer base all on their own. They’ve done a stellar job of it.
 
JBoyette said:
I don't see the "woke" content. In the published article what is "woke"?
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I dont think their stupid enough to be the next coke, so if you're looking something that overt in the article you wont find it.

Plenty of them tossing around the racist label (no metion of team blm by them or any of these woke douches), and they had plenty to say about Rittenhouse.

Seems they forgot about those oaths that they swore to uphold and defend the constitution...Rittenhouse was just out there murdering innocent protesters according to these clowns.

Jealousy though
 
hp468 said:
Perhaps I used the wrong verbage in that post and did not convey my thoughts properly. Lemme try it again. Owed, as in answer to, if I recall correctly Sterling Partners. This crap got blown out everywhere when they flip flopped around on the entire Rittenhouse saga.

Sure they hold three letter positions with the company but *based on everything I’ve read* over the past year or two, they answer to their investors and their investors were (maybe still are) steering their positions.

Perhaps I am completly wrong and these clowns are just dumb enough to alienate segments of their customer base all on their own. They’ve done a stellar job of it.
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That my friend is some Intel.
 
It's just coffee.

I drink coffee but I've never tried BRC and I doubt I will. It could be good or it could be canal water.

I will say that any company that tries to market to me based on their support of the 2A or 'patriotism' always makes me doubly skeptical.

Perhaps it just me but I figure that behind their advertising is just another business interested making money. In they end all their 'gung-ho' marketing is just window dressing.

Perhaps I'm just too jaded.
 
Tim said:
I'm kinda with them.

The only problem for the coffee guys is that, as the culture wars have divided America, they seem to have decided they don’t like many of the people on their side
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the right has just as many lunatic fringe types as the left. There more than few on this forum whose keyboard commando antics are just as damaging to our country as the whack-a-doodle progressives.
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The left and right both have lunatic fringes, but the left does not throw theirs under the bus while they do demand that the right totally banish theirs.

We have all watched Antifa and BLM burn, loot, and riot for over a year, yet the left still claims those groups are mainly peaceful protestors. The left attributes objectionable actions associated with those groups as being limited to a few misguided individuals, with a strong suggestion they may be right-wing plants. And the left often even offers justifications and excuses for the actions of the misguided few.

I have seen reports of the Proud Boys involved in violent confrontations with left-wing groups, but I don't remember any standalone rioting on their part, nor any participation in burning and looting (someone please let me know if I am incorrect in that observation). Leftist and the media want the right to disavow the Proud Boys as a group and, for the most part, the right is willing to do so.

In short, the left keeps their violent wing on call and largely denies their bad behavior while the right is willing to banish their violent wing while muttering mea culpas for their behavior. While it is okay for the right to operate at a self-imposed disadvantage to the left, we must clearly recognize that we are doing so and the extent to which it may affect our country's future.
 
I think the woke part comes from business owners that fall into the trap of "having to have an opinion" on every social issue. No one knows they can actually shut up and just do business. The woke left that wants to know where you stand usually don't actually care about your product, are rarely your target audience, and they are like locusts. When they get you to destroy your own business they move onto the next useful idiot they can target.
 
Evan just released a statement on his IG talking about the NY times article.

Bottom line is they whole reason they allowed NY Times to be with them was to have a voice and platform for veteran issues. BRCC setup interviews with disabled veterans, and non-profit's they support.

Instead of reporting that info the reporter asked questions about racists, etc. Evan told them that racists have no place in his company, working or as customers.

That is the genius of this story
 
Bottom line is, Black Powder Coffee in Mooresville is 1000x better, so who cares?

Seems like whenever I see BRC at a gun show they are trying harder to sell t-shirts.
 
gc70 said:
The left attributes objectionable actions associated with those groups as being limited to a few misguided individuals, with a strong suggestion they may be right-wing plants. And the left often even offers justifications and excuses for the actions of the misguided few.
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Isnt the same true for the right?
How many times has it been said that ANTIFA members infiltrated the group on Jan6 and lead/started the Capital breach?
 
HMP said:
Isnt the same true for the right?
How many times has it been said that ANTIFA members infiltrated the group on Jan6 and lead/started the Capital breach?
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You know there are photos of them doing that?
 
HMP said:
I dont, I didnt dig into it, honestly.
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John Sullivan, AKA JaydenX, is a black activist who made an astonishing series of videos (central one being www.youtube.com/watch?v=PfiS8MsfSF4) on January 6 - astonishing in that he just happened to be at the right place and right time to video every major event on January 6.

Rolling Stone did an article in which Sullivan described his actions.
 
JBoyette said:
Evan just released a statement on his IG talking about the NY times article.

Bottom line is they whole reason they allowed NY Times to be with them was to have a voice and platform for veteran issues. BRCC setup interviews with disabled veterans, and non-profit's they support.

Instead of reporting that info the reporter asked questions about racists, etc. Evan told them that racists have no place in his company, working or as customers.

That is the genius of this story
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And that's the trap. Force you to voice your opinion or they will label your opinion themselves. His second mistake was answering that question, which was loaded to cause issues. Or at minimum a hot button issue that will cause a reaction like this. His first mistake was thinking the NYT would give him a fair shake and do what he wanted them to. That never sells.

And now the damage is done. Even some of his non racist customer base feels labeled by his comments. The hard core racists probably were never a large group or a big part of the company anyway. The left, who was likely not part of his customer base, will see the reaction and not buy into his brand. And the NYT SJW reporter walks away looking for their next big hit leaving BRCC smoldering in their wake. A company takes a media and possible financial hit because the face of it could not see the trap or wanted to comment and get it out there. No one involved in the reporting gives a crap about his company or his involvement in anything else. They got their clicks and now his company can burn for all they care.

And then they will will talk all day long about the corporate greed of the right and ignore the smoldering wrecks of businesses they have left in their wake doing this, and doing all of it for money with a sprinkling of SJW. And absolutely no real social conscience that they claim to have.
 
JBoyette said:
Evan just released a statement on his IG talking about the NY times article.
Bottom line is they whole reason they allowed NY Times to be with them was to have a voice and platform for veteran issues. BRCC setup interviews with disabled veterans, and non-profit's they support.
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I'm calling BS on this. They knew who the NY Times was before they agreed to the interview. If they were conservatives, BRC would have gotten an interview w/ a conservative newspaper. BRC wants the left to buy coffee from them, then say 'that's not what I meant', so conservatives will keep buying from them.
A lot of conservatives bought their BRs coffee to support a veteran business. Now they spit in our face.
 
JBoyette said:
Evan just released a statement on his IG talking about the NY times article.

Bottom line is they whole reason they allowed NY Times to be with them was to have a voice and platform for veteran issues. BRCC setup interviews with disabled veterans, and non-profit's they support.

Instead of reporting that info the reporter asked questions about racists, etc. Evan told them that racists have no place in his company, working or as customers.

That is the genius of this story
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As long as it's the NYT defining "racist", their customer base will be mighty small.

<MADDOG> said:
One of them featured a Renaissance-style rendering of St. Michael the Archangel, ... Hafer said he learned from a friend at the Pentagon that an image of St. Michael trampling on Satan had been embraced by white supremacists because it was reminiscent of the murder of George Floyd. Now any plans for the coffee bag had been scrapped. “This won’t see the light of day,” Hafer said.
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He's a closet liberal.
 
thedailydefender.com

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Did everybody forget about the political donations to the very people that want to disarm law abiding citizens? Who cares if they’re woke, their political donations prove that their money is nowhere near where their mouth is. 🤔
 
I am all for vets starting businesses, just as I am for mom & pops, and anyone else with the balls to do it in America today with the backbone to stand up to Large Chain Store, Inc. And I will often buy local or shop these businesses before spending money elsewhere.

But all of these vet companies look the same now... bearded, tatted vet bro's wearing Hawaiian shirts and ball caps, with just a hint of smugness, often selling their products at increasingly ridiculous margins, for what amounts to an average product. The problem is that to follow the American dream and become richer than their wildest dreams, greed compels them to do dirty business with people, financiers, investors, who may have a totally different agenda. That's fine, just be open about that, own it. And be prepared to eat the crap sandwich if you alienate a customer base when you do.
 
Chuckman said:
That's fine, just be open about that, own it. And be prepared to eat the crap sandwich if you alienate a customer base when you do.
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So very, very true. They would have been much better off if they'd kept their mouths shut about politics, but useful idiots are self destructive.
They just HAVE to virtue signal even when it reveals how they have deceived conservatives.
 
Also, couldn't help but laugh at Blackout Coffee as well (also owned by people in the firearms industry). The co-owner was on YouTube repeatedly yesterday pointing out that they are different companies.
 
The owners are just greedy con men who happen to be preying on feelings by marketing they are veterans. No different than religion on business cards to make a used car salesman gain trust. That post above with contributions prove they are not what they say. I’ve never bought anything marketed on feelings.

He’s pretty dumb even opening his mouth. I doubt any gun control believers bought their product. We will see if 2A supporters keep buying. Hasn’t stopped them from buying Coke products.
 
I am kinda confused about the outrage....I am pretty sure the NY Times didnt print a transcript of their entire interview verbatim...I am pretty sure they cut it up to make it as controversial as possible....and it seems like it is working just as intended
 
pigpen said:
I am kinda confused about the outrage....I am pretty sure the NY Times didnt print a transcript of their entire interview verbatim...I am pretty sure they cut it up to make it as controversial as possible....and it seems like it is working just as intended
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See post #68, it is just another in the long line of nails on the BRC coffin.
 
Why would anyone whose associated with the 2nd amendment (However loosely), ever give the New York Times the time of day? You have to.know going in that they will screw you over.
That is obtuse thinking on the part of the owner. Play stupid games, win stupid prizes.

I don't actually care. Honestly...Black Powder Coffee is totally superior to Black Rifle coffee in every way, and we get a discount to buy. Its a no brainer...I'd buy Black Powder every time.
 
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