Black Rifle Coffee is Woke
- Thread starter Stout
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Tis a fine line between catering to a group and pandering to them.
After reading that article from PJ Media where Hafer says they misquoted him, I looked on Twitter and saw where BRCC retweeted the NY Times article in question.
Things that make you go hmmm...
Things that make you go hmmm...
How Black Rifle Coffee Used Every Trick in the Book to Fool Conservatives - Revolver News
Black Rifle Coffee Company used every trick in the book to fool conservative America before exposing their true colors to the New York Times.
www.revolver.news
Once again, patriots are learning the hard way that when you tether your identity to a for-profit institution, you’re setting yourself up to be disappointed.
Black Rifle Coffee Company was supposed to be a company that countered the effete stereotypes of other coffee sellers. When Starbucks promised to hire refugees, BRCC pledged to hire veterans. The company ran a promotion donating free bags of coffee to police officers. Its products are adorned in pro-military, pro-police kitsch. Black Rifle was supposed to be the rare company willing to openly market to the majority of America that doesn’t enjoy riots, protesting the flag, 13-year-olds getting castrations or double mastectomies, and every other piece of the ideological package that has become America’s de facto ruling ideology.
Sike!
12151791
GUNS AND COFFEE
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This is how it starts when you piss off your clientele. One of the shooting ranges that I am on their email list sent this today 😁
Thats a strong article there.How Black Rifle Coffee Used Every Trick in the Book to Fool Conservatives - Revolver News
Black Rifle Coffee Company used every trick in the book to fool conservative America before exposing their true colors to the New York Times.
Once again, patriots are learning the hard way that when you tether your identity to a for-profit institution, you’re setting yourself up to be disappointed.
Black Rifle Coffee Company was supposed to be a company that countered the effete stereotypes of other coffee sellers. When Starbucks promised to hire refugees, BRCC pledged to hire veterans. The company ran a promotion donating free bags of coffee to police officers. Its products are adorned in pro-military, pro-police kitsch. Black Rifle was supposed to be the rare company willing to openly market to the majority of America that doesn’t enjoy riots, protesting the flag, 13-year-olds getting castrations or double mastectomies, and every other piece of the ideological package that has become America’s de facto ruling ideology.
Sike!
"But there is a deeper and more important point to this entire episode, a point that transcends Black Rifle itself: The right must stop fetishizing every company that panders to them, and they must move on from their embarrassing worship of the modern American military"
but then what would we do without a golden calf to worship?
Probably worship a golden 1911 or something
Even with a son in the military I feel its more about respect for doing what we are not doing. Worship it is not for me. If you’re using your service to emotionally attach me its not working. Same with religion. I’m not buying because you claim christian values, I WILL consider your ethical practices in a purchase.
I am not pissed for what they said. What they said was totally used against them and out of context by the ...... New York Times....
I am pissed that they SHOULD HAVE KNOWN BETTER. Shoot, I will say it.. I love BRCC. They make damn good coffee, like the 2A and are conservatives.
I let them know I was pissed... not by what they allegedly said; but because they did the interview... KNOWING that they would not get a fair shake.
1. The NYT calls them up and says we are doing a story on you, do you want to be a part of it or not.
Answer Selection:
1. NO...
2. Not only NO.. but we will take you amateur diatribes and destroy you with a Coffee Roast of NYT and a Youtube Video
3. YES...
There's an old saying... Socrates, Sun Tzu, George Washington or hell, even Ghandi... ?Never engage your enemy if you have nothing to gain."
So, I pulled my subscription in words that military vets would certainly understand and why I did it. I also gave them advice that, just like they were taught how to assemble their M4's, repeat, repeat and repeat the message they gave on Dana Show.... cause if they don't... they are going to keep losing subscribers. If they do that, I will re-up my subscription.
And by the way... it was a hit piece... how come the scum of the earth reporter who just caused a veteran owned company to lose customers, as was his plan, get off without even a mean tweet?
I am pissed that they SHOULD HAVE KNOWN BETTER. Shoot, I will say it.. I love BRCC. They make damn good coffee, like the 2A and are conservatives.
I let them know I was pissed... not by what they allegedly said; but because they did the interview... KNOWING that they would not get a fair shake.
1. The NYT calls them up and says we are doing a story on you, do you want to be a part of it or not.
Answer Selection:
1. NO...
2. Not only NO.. but we will take you amateur diatribes and destroy you with a Coffee Roast of NYT and a Youtube Video
3. YES...
There's an old saying... Socrates, Sun Tzu, George Washington or hell, even Ghandi... ?Never engage your enemy if you have nothing to gain."
So, I pulled my subscription in words that military vets would certainly understand and why I did it. I also gave them advice that, just like they were taught how to assemble their M4's, repeat, repeat and repeat the message they gave on Dana Show.... cause if they don't... they are going to keep losing subscribers. If they do that, I will re-up my subscription.
And by the way... it was a hit piece... how come the scum of the earth reporter who just caused a veteran owned company to lose customers, as was his plan, get off without even a mean tweet?
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BUSTED: Black Rifle Coffee Magazine's Editor Donated To Biden, High Profile Employees Gave To Democrats
Black Rifle Coffee has a number of high profile employees who donated to Democrats, including their social media manager, and their magazine's editor
nationalfile.com
Donna Ng, an editor at the company’s online magazine, who would have control over what is published, donated $500 in total to Joe Biden’s presidential campaign, and David Rhee, a senior financial analyst at the company, also donated to ActBlue.
heh... yeah... I should have asked for money on my emails... I didn't even think about that.
IrishCannon
Fight hard.
Turns out it was total bullshit. Maybe we should take a lesson not to give weight to the NYT regardless of who they're talking to...
open.spotify.com
According to the CEO he was talking about TWO (2) specific people and it was spun to say otherwise.
#1693 - Evan Hafer
Listen to this episode from The Joe Rogan Experience on Spotify. Special Forces veteran turned entrepreneur Evan Hafer is the founder and CEO of Black Rifle Coffee Company, and one of the hosts of the Free Range America podcast. Learn more about your ad choices. Visit podcastchoices.com/adchoices
open.spotify.com
According to the CEO he was talking about TWO (2) specific people and it was spun to say otherwise.
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If the article was spun that way why did BRC promote it?Turns out it was total bullshit. Maybe we should take a lesson not to give weight to the NYT regardless of who they're talking to...
#1693 - Evan Hafer
Listen to this episode from The Joe Rogan Experience on Spotify. Special Forces veteran turned entrepreneur Evan Hafer is the founder and CEO of Black Rifle Coffee Company, and one of the hosts of the Free Range America podcast. Learn more about your ad choices. Visit podcastchoices.com/adchoices
According to the CEO he was talking about TWO (2) specific people and it was spun to say otherwise.
Would a CEO ever lie to keep a fanbase?Turns out it was total bullshit. Maybe we should take a lesson not to give weight to the NYT regardless of who they're talking to...
#1693 - Evan Hafer
Listen to this episode from The Joe Rogan Experience on Spotify. Special Forces veteran turned entrepreneur Evan Hafer is the founder and CEO of Black Rifle Coffee Company, and one of the hosts of the Free Range America podcast. Learn more about your ad choices. Visit podcastchoices.com/adchoices
According to the CEO he was talking about TWO (2) specific people and it was spun to say otherwise.
Just playing Devil's Advocate
I dont got a dog in this fight, all my coffee is either local or just some generic stuff from WM/FL etc
Im not paying extra for some 'gun' coffee from any vendor. I dont care how cute the names are.
But the dude went into this knowing (or he damn well should have) the bias this paper/organization has. And he pushed forward.
Now, Ive not been in his shoes, no one is asking to interview me. But he willingly gave said interview and then people got outraged that *MAYBE* it was spun a certain way to make him/the company look bad.
I'll be honest, reading the initial, I didnt see a big problem with it, he was clear and concise about the folks who he was against and why they shelved a certain name of a new coffee.
Either way, people flipped out, swore off their product etc. And now, as youre saying, 'damage control.'
Im not paying extra for some 'gun' coffee from any vendor. I dont care how cute the names are.
But the dude went into this knowing (or he damn well should have) the bias this paper/organization has. And he pushed forward.
Now, Ive not been in his shoes, no one is asking to interview me. But he willingly gave said interview and then people got outraged that *MAYBE* it was spun a certain way to make him/the company look bad.
I'll be honest, reading the initial, I didnt see a big problem with it, he was clear and concise about the folks who he was against and why they shelved a certain name of a new coffee.
Either way, people flipped out, swore off their product etc. And now, as youre saying, 'damage control.'
I'll agree it would be interesting to see how it affected things.
But I think that comparing coke to BRC is difficult (not saying you did, I am, in way)
One is marketed to EVERYONE, so heart warming and kind and careful not to step on toes.
The other is more rough around the edge and targeting gun fans only. And I say fan because there are many people who OWN guns, but they dont care about guns. They got one a year ago to protect their family, or they inherited one or two, but they dont care about them. This is targeted to the ones who really care about guns, really enjoy them.
So if Coke does something to piss off a group, as they did, they lose a section of the population, it's probably .005% of their customer base...in America. The other, BRC, is likely to piss off 90% of their customers.
And I agree about people being informed, few are. But many just dont care, they want a certain product that fits their budget and availablity, beyond that they do not care. Im guilty of it at times.
Names are often camo. Some liberal groups have conservative sounding names, and even slogans/mission statements:
"The American Civil Liberties Union is a nonprofit organization founded in 1920 "to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States". Yeah, right.
The War Wagon
Well-Known Member
They sponsor a Chebby in NASCAR, soooo... 😏
I've posted this before, but the Gell-Mann Amnesia Effect:
You know NYTimes is crap, you know they lie. But they post an article about BRCC, and you believe it completely?
The CEO said two people donated money. One of whom is the magazine editor, who likely would have control over twitter retweeting a NYTimes article, no?
I don't drink coffee, and don't buy from them. But why are people this gullible, to see the worst in people automatically, without thinking critically about the source?
You know NYTimes is crap, you know they lie. But they post an article about BRCC, and you believe it completely?
The CEO said two people donated money. One of whom is the magazine editor, who likely would have control over twitter retweeting a NYTimes article, no?
I don't drink coffee, and don't buy from them. But why are people this gullible, to see the worst in people automatically, without thinking critically about the source?
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I'll give you three theories:BUSTED: Black Rifle Coffee Magazine's Editor Donated To Biden, High Profile Employees Gave To Democrats
Black Rifle Coffee has a number of high profile employees who donated to Democrats, including their social media manager, and their magazine's editor
Donna Ng, an editor at the company’s online magazine, who would have control over what is published, donated $500 in total to Joe Biden’s presidential campaign, and David Rhee, a senior financial analyst at the company, also donated to ActBlue.
1.)
I quote Stout. The person that donated was their editor of their online magazine. Who do you think would be in control of their their twitter channel? Probably their online magazine editor.
2.)
What are the chances that they, or their social media rep(if not Donna Ng), read the article? Is it possible they just retweeted, using the old 'no such thing as bad publicity' and not expecting it to blow in their faces? If not Donna Ng, would you expect their social media rep to be clued in to gun culture? It's a social media job.
3.)
Who cares if they retweeted an article? You've got a paper known for misrepresenting people, and a guy that's always done right by the gun community saying they're being misrepresented. I know who I'm willing to trust more, and give a pass.
Browse Individual contributions - FEC.gov
Explore current and historic federal campaign finance data on the new fec.gov. Look at totals and trends, and see how candidates and committees raise and spend money. When you find what you need, export results and save custom links.
www.fec.gov
Oh, look, the Media Manager, handling twitter, donated to Biden. Theory #2 confirmed. Whoda thunk media people would be liberal.
Likely former media manager soon to be. Some hacks in media(editor and media manager) do not a corporate mission make.
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They sure responded quick and strongly disavowed Rittenhouse when one of their reps gave him a shirt but it takes this long to respond to an article in the New York Times?
You mean the social media arm of BRCC, headed by two democrats, put out a statement quickly? A tepid statement, not condemning Rittenhouse, but saying they 'don't want to profit from tragedy?' What 'strong' disavowal? That is as tepid as tepid can be. They just said they don't get involved in legal advocacy one way or the other.
Meanwhile, they keep working with Blaze Media, whose picture started everything? Sounds like damage control doublespeak. Like I said, I don't shop BRCC, but I don't get the hatred.
If they were that opposed, why would they keep working with Blaze Media, who posted the picture that started the backlash? If they were 'strongly' opposed to Rittenhouse, where is it?
This will be the last I say on this because, frankly, I'm not interested, and think it's stupid. But I'm gonna make a bet. You probably rushed to read the articles condemnign BRCC about Rittenhouse from various conservative sites. You then believed everything the NYT said without thinking deeper into it. Am I right?
I'm gonna make a prediction. I'm gonna predict:
1.) You never actually read the statement put out by BRCC. Didn't know they never condemned Rittenhouse, just said they don't get involved in active legal disputes.
2.) Didn't know they kept working with Blaze, even though their picture likely cost them a lot of money.
3.) Assumed everything the blogs said about BRCC was right.
4.) Assumed everything the lying NYT said about BRCC was right.
5.) Didn't check and see that only three people(an editor, a social media woman, and an IT guy) donated to Dems, and everyone else in the company that donated did so to Republicans.
6.) Believed that the two(actually three, but one donated all of $10) low level people that donated were the heads of the company.
How close to right am I? Gell Mann Amnesia. I'm not gonna talk anymore about this, not worth the blood pressure. But with friends and allies like some of the people on this thread, who needs enemies?
Meanwhile, they keep working with Blaze Media, whose picture started everything? Sounds like damage control doublespeak. Like I said, I don't shop BRCC, but I don't get the hatred.
If they were that opposed, why would they keep working with Blaze Media, who posted the picture that started the backlash? If they were 'strongly' opposed to Rittenhouse, where is it?
This will be the last I say on this because, frankly, I'm not interested, and think it's stupid. But I'm gonna make a bet. You probably rushed to read the articles condemnign BRCC about Rittenhouse from various conservative sites. You then believed everything the NYT said without thinking deeper into it. Am I right?
I'm gonna make a prediction. I'm gonna predict:
1.) You never actually read the statement put out by BRCC. Didn't know they never condemned Rittenhouse, just said they don't get involved in active legal disputes.
2.) Didn't know they kept working with Blaze, even though their picture likely cost them a lot of money.
3.) Assumed everything the blogs said about BRCC was right.
4.) Assumed everything the lying NYT said about BRCC was right.
5.) Didn't check and see that only three people(an editor, a social media woman, and an IT guy) donated to Dems, and everyone else in the company that donated did so to Republicans.
6.) Believed that the two(actually three, but one donated all of $10) low level people that donated were the heads of the company.
How close to right am I? Gell Mann Amnesia. I'm not gonna talk anymore about this, not worth the blood pressure. But with friends and allies like some of the people on this thread, who needs enemies?
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OP
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Here's an actual tweet. I don't like the phrase "the 17 year old facing charges".
People I'd want to give money to don't phrase things like that.
No, I didn't see it elsewhere first.
Yes, their twitter idiot probably wrote it. But they picked their twitter idiot.
I have no idea why you're white knighting for these people.
1858 Remington
Well-Known Member
I said I wouldn't talk about that group any more. Never said I wouldn't mock you. That's grade school. You gotta level up that trolling, princess.
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