I absolutely agree with you on the gimmicky circles, donuts, etc.. Also bdc etched reticle as the best for second focal plane. I will also add Vortex is not bad stuff just not great glass in the low and mid price but more than adequate for 95% of the market. Having worked in glass manufacturing (fiber optics for data) and touring night vision optics for our sister plant, high quality glass is very expensive to produce with complex recipes. The Germans, French, and Americans are the leaders in glass technologies. Japan is closing fast.
My Steiner kind of spoiled me with the schott glass.