Don't have one, but my first thought was that it looked very similar to a Pit Barrel Cooker with some refinements.
Apparently there's a lot of interesting back story between the two companies.
PBC had trouble keeping up with demand.
Partnered with BHC.
BHC backed out of deal with PBC and developed their own design.
Lawsuits ensued.
I have a PBC and find it works well for foods one can hang (ribs, chicken, brisket, etc) but is inferior to say a WSM or pellet smoker for items like pulled pork, burnt ends, or other things that need large surface area.
Ribs on a PBC are some of the best I've ever produced.
I do like some of the features on the BHC, like being able to access the charcoal basket and using it as a small grill though.