quote:
The Milwaukee-based company said its net income fell 82% in its fiscal fourth quarter to $8.3 million, compared with a year earlier.
link:
https://www.usatoday.com/story/mone...-city-plant-motorcycle-sales-fall/1078008001/
quote:
In the U.S., Harley and other motorcycle manufacturers are caught between two customer demographic trends: Millennials who aren’t widely embracing the motorcycling lifestyle and Boomers who think they are getting too old to keep riding.
link:
https://www.usatoday.com/story/mone...acturers-face-big-challenges-2018/1039542001/
essentially, the H-D buyers are aging out.
The Milwaukee-based company said its net income fell 82% in its fiscal fourth quarter to $8.3 million, compared with a year earlier.
link:
https://www.usatoday.com/story/mone...-city-plant-motorcycle-sales-fall/1078008001/
quote:
In the U.S., Harley and other motorcycle manufacturers are caught between two customer demographic trends: Millennials who aren’t widely embracing the motorcycling lifestyle and Boomers who think they are getting too old to keep riding.
link:
https://www.usatoday.com/story/mone...acturers-face-big-challenges-2018/1039542001/
essentially, the H-D buyers are aging out.