I commend them for it as well. Trying to take a wee bit of the Heritage business. It’s apparently a good market. I would wager most gun owners aren’t the types like us here that scour the interwebz for deals. They swing into Gander/Academy/local GS and see what’s up. So when they see a Rough Rider next to a Wrangler there is a good chance they would reach for the more well known name for a few extra bucks. While I am pretty confident that Heritage puts out good shooters, a lot of people may lump them in with other cheap-o companies like Jimenez/Hi-Point/Raven. But they see that ol’Ruger symbol and they feel more confident.
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