Looking up a number in the phone book
The smell of that warm worksheet printed in blue that you just got from your social studies teacher
The rough feel of new Toughskins jeans
To expand on this a bit, I'd say we have quite a few members on the forum who are not familiar with telephone exchanges. These faded out years ago but I remember my grandparents were on the Franklin exchange, their number was FR9-XXXX.
"A telephone exchange name or central office name was a distinguishing and memorable name assigned to a central office. It identified the switching system to which a telephone was connected. Each central office served a maximum of 10,000 subscriber lines identified by the last four digits of the telephone number. Areas or cities with more subscribers were served by multiple central offices, possibly hosted in the same building. The leading letters of a central office name were used as the leading components of the telephone number representation, so that each telephone number in an area was unique. These letters were mapped to digits, which was indicated visibly on a dial telephone.
Several systematic telephone numbering plans existed in various communities, typically evolving over time as the subscriber base outgrew older numbering schemes. A widely used numbering plan was a system of using two letters from the central office name with four or five digits, which was designated as 2L-4N or 2L-5N, or simply 2–4 and 2–5, respectively, but some large cities initially selected plans with three letters (3L-4N). In 1917, W. G. Blauvelt of AT&T proposed a mapping system that displayed three letters each with the digits 2 through 9 on the dial.[1]
Telephone directories or other telephone number displays, such as in advertising, typically listed the telephone number showing the significant letters of the central office name in bold capital letters, followed by the digits that identified the subscriber line. On the number card of the telephone instrument, the name was typically shown in full, but only the significant letters to be dialed were capitalized, while the rest of the name was shown in lower case."
There is even a song about a telephone number that references the exchange name, Pennysylvania 6-5000.
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