I have been using Nikon bino's for years, way before I started doing some freelance work with them almost 10 years ago. I even have a pair of $$$ Euro bino's that sit in my safe once I bought a pair of MONARCH 7's. Brighter and not as heavy so the 7's worked for me. My son uses the MONARCH 5's with no complaints. Right now Nikon has a PROMO going on that will give you $ off the MONARCH Series bino's when you buy from a participating Nikon Dealer. $35 off the MONARCH 5's is pretty nice. Best of all, No Fault Warranty! Drop them off the back of your truck or as my son did, out of a tree stand (they didn't break- fell about 20 feet, he uses the strap now!) the bino's are covered. I don't do any sales at all, I'm just passing along some info that can save you some $.