Marginalized...celebrated in the news, added dis-proportionally to movies, tv shows, comic books. Celebrated at colleges and universities, given their own parades, flags flown around the world, the freedom to label anyone a "bigot" who disagrees with them, coverage under the silly "hate crime" laws...
I personally dont care what people do in the privacy of their own homes. I have my views, and my beliefs. I can disagree with others, but I dont have a right to force myself upon them.
I also find it irritating that all of these "stunning and brave" companies who are showing their outpouring of support are silent in showing this support in the countries around the world where alphabet people are >actually< oppressed. Where are the rainbows on websites in Saudi Arabia? Iran? Kuwait? North Africa? If you are "stunning and brave" only when it is completely safe to do so, then it is cowardice disguised as social awareness.