Bud Light is costing restaurants and bars millions

Ferrisfan said:
They are conveniently forgetting that their female VP actively insulted their customer base, for which they never apologized.

Unasked in that interview: Does the healing begin when AB cans their current CEO?
Click to expand...

She said "I don't like these people buying our beer and we don't want them anymore." Well, wish granted.
 
update with a quote and link:

Due to Bud Light’s affiliation with American transgender influencer Dylan Mulvaney,
attendees of the Sturgis Motorcycle Rally in Sturgis, South Dakota, avoided the Budweiser tent.
Cycledrag, a user on TikTok, stated in a video, “I got to tell you right now though, not looking good.

 
update:

Bud Light is set to lose refrigerator space at a vast network of stores belonging to key beer sellers like Walmart and 7-Eleven,
since the retailers typically reapportion shelf space based on recent sales performance,
taking space away from struggling brands and giving it to hot-selling ones,
the industry sources told ABC News.

abcnews.go.com

Bud Light set to lose shelf space at major retailers, intensifying boycott woes

A nationwide reset of shelf space could solidify Bud Light sales declines, analysts said.
abcnews.go.com abcnews.go.com
 
turkeydance said:
update:

Bud Light is set to lose refrigerator space at a vast network of stores belonging to key beer sellers like Walmart and 7-Eleven,
since the retailers typically reapportion shelf space based on recent sales performance,
taking space away from struggling brands and giving it to hot-selling ones,
the industry sources told ABC News.

abcnews.go.com

Bud Light set to lose shelf space at major retailers, intensifying boycott woes

A nationwide reset of shelf space could solidify Bud Light sales declines, analysts said.
abcnews.go.com abcnews.go.com
Click to expand...
"...an anti-trans consumer movement that erupted in April"

Gee willikers! I wonder what could have caused an a-t consumer movement? In April? Of this year?

Those crazy consumers, I swear. What will they do next?
 
Inglis said:
I am going to get a sauce pan and have my old pittbull piss in it. Sell it in mason jars.

It will be called " Pitbull light" made with all natural ingredients.
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I'm sure someone here is into that, good luck with your sail.
 
update:

quotes.....
1. “People say, ‘It’s just beer,’” says Demmon. “No, it’s more than just beer.”
2. In retrospect, they say, there was a pattern of “a lot of trickled-down lies from leadership”.
3. “They lost the LGBTQ+ people, they lost the conservative people and nobody wanted to engage with them any more."

www.theguardian.com

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response
www.theguardian.com www.theguardian.com
 
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turkeydance said:
update:

quotes.....
1. “People say, ‘It’s just beer,’” says Demmon. “No, it’s more than just beer.”
2. In retrospect, they say, there was a pattern of “a lot of trickled-down lies from leadership”.
3. “They lost the LGBTQ+ people, they lost the conservative people and nobody wanted to engage with them any more."

www.theguardian.com

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response
www.theguardian.com www.theguardian.com
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The article is certainly sympathetic to Mulvaney and written by a very woke, pro-perversion writer.
 
Warhammer said:
The article is certainly sympathetic to Mulvaney and written by a very woke, pro-perversion writer.
Click to expand...

Yep.

But it DOES touch on the fact that Bud built their brand the way they did to specifically hit a certain market. And what they did was try to bust out of that branded market because they wanted to ensure they maintained their market share well into the future.

What they (and the people who wrote that article) STILL haven't grasped is that people, by and large, do not want their products/services to be politicized. While people will gather together and drink any number of beverages and talk about anything under the sun, they DON'T want their brands to do the talking for them.

People don't go to sporting events to hear and see MORE politics and social warrior BS. They go to sporting events to escape all that by being entertained with serious competitive sports.

People don't drink beer/soda/coffee to hear MORE politics and social warrior BS from those products. They gather together in social circles while drinking whatever they enjoy drinking and to talk about whatever they want.

This applies for everything else. If I need work done on my car, then I want to go to a competent mechanic to have that work done. Given a choice of competent mechanics advertising out there, if a portion of them are advertising based on some social/political stand, then I'd avoid them REGARDLESS of who/what they proclaim to stad for. I just want my car fixed, and fixed right. I don't want all the other BS to go along with it.

I used to use Gillette razors all the time, until they decided to go woke about it. I really don't care who uses Gilette razors in the end. It's a razor, it cuts hair, and it does it well. It doesn't give a crap about the politics or gender identity of the user. That's what counts. But they made it about that, so I quit using them. And, in the process, I incidentally discovered that disposable razors have come a LONG way in the last few decades and I honestly couldn't tell the difference in quality shave between the Gillette razors I used and many of the disposable brands. So I've saved money in the end.
 
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Warhammer said:
The article is certainly sympathetic to Mulvaney and written by a very woke, pro-perversion writer.
Click to expand...
They make it sound like Bud Light was just minding their own business playing nice and the mean death-starved right wingers got ahold of them and ate their babies.
No. What Bud Light did was shove the perverted lifestyle down everyone's throats and attempt to play the shame-game if you didn't care for it. That's entirely different than placing an ad on page 23 of sheer-queer magazine. We don't give a rats ass what the these freaks do in their world, but get the hell off my lawn.
 
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Friday said:
They make it sound like Bud Light was just minding their own business playing nice and the mean death-starved right wingers got ahold of them and ate their babies.
No. What Bud Light did was shove the perverted lifestyle down everyone's throats and attempt to play the shame-game if you didn't care for it. That's entirely different than placing an ad on page 23 of sheer-queer magazine. We don't give a rats ass what the these freaks do in their world, but get the hell off my lawn.
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This. And they trotted out the Harvard educated marketing mastermind behind this to directly insult their existing customer base on a podcast. Then the brand CEO gave a non-apology when the whole of the developed world caught on that there was a problem. Then they made another commercial trying to pretend nothing happened, and the group they had been trying to pander to felt betrayed because they didn't double down on the losing strategy.
 
Friday said:
What Bud Light did was shove the perverted lifestyle down everyone's throats
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Wasn't it just Bud sending some stuff to a trans social media personality? I don't recall seeing a bunch of bud boxes with their face on it or ads about it. Honestly this seems like manufactured outrage. The only reason anyone would even know is if they watched this trans person's content or if news orgs made it into a problem.
 
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some_kid6 said:
Wasn't it just Bud sending some stuff to a trans social media personality? I don't recall seeing a bunch of bud boxes with their face on it or ads about it. Honestly this seems like manufactured outrage. The only reason anyone would even know is if they watched this trans person's content or if news orgs made it into a problem.
Click to expand...

No.

The only reason why anybody knew is because it went viral. Ultimately, this, too, is part of the marketing strategy of companies who do this. They make a small monetary investment in some way (such as a "social influencer") in the hopes that there'll be a huge advertising payoff in the end. It's literally advertising investments. They don't just shovel out millions on prime time Superbowl ads and hope that keeps their sales edge keen.

Well, they paid a small amount hoping for significant returns. Unfortunately for them, it wasn't the returns they were looking for.
 
In the 90s, Bud Light’s testosterone-fueled advertising sold the beer as a way to win friends and influence people – especially women. The customer base was very loyal, says William Knoedelseder, author of Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer. “They came to think: ‘This is our beer, this means something about us.’”
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And then you went out of your way to be a moral compass for that base, basically telling them that "we don't want your business anymore if you can't be as inclusive as we think you should be".

That base complied with their wishes. This isn't a boycott. This was switch to brands that are perceived as wanting their base customers to remain customers. The VP lady at Bud Light basically said that "we no longer want our brand to be associated with your lifestyles"...and then they were shocked that the base didn't modify their lifestyles instead of modifying the product they purchased.

Also, Mulvaney is a horrible choice as a spokesperson for anything other than PSAs for seeking mental health treatment. She does not portray herself as being a woman. She portrays herself as being a girl. That would be off-putting if a biological woman did it. It is worse when a biological man does it.
 
The bratty stuck up spokeswoman talking down to their customer base is what sealed the deal. If it was just a gay dude named Dylan In a dress i don't think many people would have cared.

As soon as Alissa Heinerscheid opened her mouth in front of a camera that was when it all fell apart.
 
Ferrisfan said:
She portrays herself as being a girl. That would be off-putting if a biological woman did it.
Click to expand...

If a biological woman did this, she would be castigated and strung from the rafters for trying to appeal to pedophiles..

But hey, if a man wants to do this - whatever - let's give that b*tch an award [/sarcasm]
 
amyracecar said:
If a biological woman did this, she would be castigated and strung from the rafters for trying to appeal to pedophiles..
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Weeeellllll...

Probably not. I mean, take a look at the track record for all the women who have been caught up in sex scandals with minors and contrast them with the men who have been caught up in the same. The consequences for the women are not on par with the consequences for the men.
 
RetiredUSNChief said:
Weeeellllll...

Probably not. I mean, take a look at the track record for all the women who have been caught up in sex scandals with minors and contrast them with the men who have been caught up in the same. The consequences for the women are not on par with the consequences for the men.
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I agree that men/women are treated differently re: scandals with minors and there is a very clear double standard.
That is not what I am referring to.


Consider female adult performers who deliberately dress/make themselves look underage - instead of it being considered a fetish, it is usually met with harsh condemnation of trying to appeal to men who like/prefer minors and it definitely isn't 'celebrated' in any way/shape/form.
 
some_kid6 said:
Wasn't it just Bud sending some stuff to a trans social media personality? I don't recall seeing a bunch of bud boxes with their face on it or ads about it. Honestly this seems like manufactured outrage. The only reason anyone would even know is if they watched this trans person's content or if news orgs made it into a problem.
Click to expand...

Bud reportedly paid Mulvaney a 5 figure sum to represent the brand. That's not the innocent sending of a can. It's a decision to hire a brand ambassador. The blow up actually occurred with Mulvaney's SECOND video for Bud. Both videos had been submitted to and vetted by both the advertising agency and Bud. Had this not gone south in such a big way, you can be sure there would be more. This is not an innocent "one can of beer" that got blown out of proportion. This was an advertising campaign that backfired in a big way. Bud knew exactly what they were doing and trying to push on the pubic. Then they lied and tried to play dumb when they got caught.
 
update...
quote:
Bud Light’s woes show little sign of abating despite a renewed marketing push targeting its traditional male audience — including a recent commercial featuring NFL legends Peyton Manning and Emmitt Smith.


nypost.com

Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign

Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger dri…
nypost.com nypost.com
 
turkeydance said:
update...
quote:
Bud Light’s woes show little sign of abating despite a renewed marketing push targeting its traditional male audience — including a recent commercial featuring NFL legends Peyton Manning and Emmitt Smith.


nypost.com

Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign

Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger dri…
nypost.com nypost.com
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So they chose to run ads with guys that wear padded butts in tight spandex, and pat each other on the bum.
That’ll help 🙄
 
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Get Off My Lawn said:
So they chose to run ads with a bunch of manly guys that wear padded butts in tight spandex while playing a manly game, and pat each other on the bum in manly appreciation of a game manly played.
That’ll help 🙄
Click to expand...

FIFY.

Still won't help Budweiser, though, as they gave up their man card.
 
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